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Abstract Seeding strategies have strong influences on the success of viral marketing campaigns, but previous studies using computer simulations and analytical models have produced conflicting recommendations about the optimal seeding strategy. This study
If successful, this seeding strategy will likely have more impact and dissemination will cost less than dissemination to an entire market. But which members should be chosen as seeds? Is there benefit to the presumably costly act of measuring a network’s In ,
A seed list relates to a technique used by companies in direct mail and e mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to your mailing lists. Secretly adding yourself and others to the list
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